Russian expats and tourists in Cyprus
Russians and Russian speakers remain the biggest fashion and retail consumer in Cyprus measured both by CYSTAS and the Tax Free Companies. According to the latest figures from Tax Free Worldwide, the market leader in Tax Free returns in Cyprus, Russians represented 70% of the value of all tax free purchases made in 2019. Moi Ostrov targets this customer group and the reach is both print and digital, served in several forms, as a digital copy identical to the printed magazine on issuu.com/moiostov with some more interactive features, as the very popular website portal moiostrov.com, through digital TV under our YouTube and Vimeo Channels and of course on all social media platforms focusing mainly on Facebook and Instagram.
You can align your brand with our digital network in the form of banners, stories and social media competitions.