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I just read Why She Buys

Bridget Brennan gives you a whole new perspective on how to target and design ads, everything in this book makes great sense and most importantly: it will help you make much better marketing plans, ad placements an ad design decisions.

Order it, if you get it from Amazon it arrives quite fast, not sure if anyone stocks it in Cyprus so better get it online

Get it here Why She Buys: The New Strategy for Reaching the World’s Most Powerful Consumersits 10 Euros well spent